Most Americans Worry About Identity Theft
A new Zogby Interactive poll shows that the vast majority of Americans worry that their identity might be stolen and used to make unauthorized purchases. The Poll found that 91 percent of people in the United States are worried about identity theft.
In addition, 91 percent said they are concerned that retailers, credit card companies, banks and other firms could sell their personal information for marketing purposes and 83 percent said they are concerned that information provided to retailers could end up in the hands of others, either through theft, or sale.
29 percent of Americans, however, said they rarely read privacy polices from retailers, credit card companies, and banks about how they will use a customer's personal information. 8 percent said they never read the privacy policies.